As part of its commitment to nation-building, Globe Telecom broadband brand Tattoo, in partnership with Gawad Kalinga, formally inaugurated the Tattoo Village in Barangay Tambulilid in Ormoc, Leyte.
Led by Globe President and CEO Ernest Cu, Gawad Kalinga Executive Director Luis Oquinena, and Ormoc Mayor Edward Codilla, the unveiling of the Tattoo Village was formally instituted through the actual building of the first five houses in the village.
Joining Cu, Oquinena and Codilla were Globe Chief Finance Officer Albert de Larrazabal, Globe Head of Human Resources Ato Jiao, Globe Chief Operating Advisor Peter Bithos and Globe Senior Vice President for Corporate Communications Yoly Crisanto. The Tattoo team also came in full force with Senior Vice President for Broadband Business Gilbert Simpao, Globe Vice President for Tattoo Nomadic Broadband Business Dong Ronquillo and brand ambassadors Georgina Wilson, Liz Uy and Mars Miranda.
The Tattoo Village is part the company’s rehabilitation initiatives coming from the aftermath of typhoon Yolanda. Now holistically referred to as Project Wonderful, the rehabilitation initiative is part of a unified platform for the company’s brand, culture, and nation-building efforts.
As Globe President and CEO Ernest Cu said, “The official unveiling of the Tattoo Village testifies to our dedication to spark hope and progress for the country. Globe is going beyond providing relief assistance to affected communities and instead move towards initiating sustainable efforts like building homes and providing livelihood opportunities, so we can help create a wonderful world for our fellow Filipinos in need.”
As a response, Tattoo pooled its resources resulting to a P15M grant to Gawad Kalinga to aid in rebuilding homes for 100 families. Together with the initial donation, another P1.2M was raised through a charity dinner hosted by Cu, his wife Arlene, and Ronquillo, attended by Tattoo’s brand ambassadors, business partners and friends from the media. The broadband brand also brought its brand ambassador Bamboo to Brgy. Tambulilid last December led by Globe Vice President for Tattoo Home Broadband Business Jurist Gamban, bringing with them truckloads of toys for children in time for the Christmas season.
Project Wonderful ambassador and long-distance advocacy runner Mac Milan also played his part at the event by bringing with him the toys he collected from his fundraiser runs. Milan is gearing up to add a toy library that will benefit the children of the Tattoo Village. The Toy Library aptly called ‘Aralauran’ consists of educational materials suited for kids of different ages.
Divided into different groups, Globe executives led groups of employees and friends from the media on various activities throughout the Gawad Kalinga build. Each one had a chance to experience hardworking tasks that included house painting, hollow block laying, hollow block making and sand sifting.
For over 10 years, Globe Telecom has fortified a successful partnership with Gawad Kalinga. Fundamentally anchored on a common calling to uplift the lives of marginalized Filipinos, Globe and Gawad Kalinga have supported each other and banked on their respective strengths to be able to build and support communities, especially in times of great need or rehabilitation.
I don’t really care much about Globe, but I do like the fact that they have Georgina Wilson promoting this thing with GK.
Good to know that Tattoo is sharing their blessings to the least fortunate people and raised money for the Yolanda victims in Ormoc. More reason for me to use Globe. This is my internet provider and I intend to continue using it.
This is truly a worthy cause. I like that big companies like Globe do something to give back and help people.
this is one of the greatest event Globe Telecom by far I have read, i’m glad that through their good heart they share their blessings to those people who truly needs help.
This is one great initiative to help in rebuilding the devastated areas. Kudos to Globe!
That’s one thing I like in a corporate world, they’re there to support this kind of a cause.
This is a very good and timely project of Globe. People from Leyte really needs this to get connected with their loved one on thenother side of the country.
it’s really great to see so many helping spirits volunteering to help alleviate the plights of some calamity afflicted area or poor communities.
This Gawad Kalinga project by Globe can greatly help those who are affected by the typhoon Yolanda.. I hope that with this project, they can start living a normal life again..
It is great that big companies like Globe Telecom do these outreach programs!
It’s great that private companies like Globe are also giving their support and help to our Filipino brothers and sisters in Leyte.
What a good cause! I do believe that if everyone or companies (big and small) will do the same, there will be progress in our country.