Imagine this scene typically played out during fiestas: People rushing to the streets, drawn to the sound of a marching band. Everyone is smiling, eager to see the “star” of the celebration. But instead of showing the face of a movie celebrity, a beauty queen or a politician, the video reveals an unlikely, yet welcome sight—a new, clean toilet facility. “Fiesta”, the Domex video is produced by Unilever Philippines. Now up on Youtube, it shows how underprivileged Filipinos welcome the “arrival” of clean toilet facilities in their communities. “The video aims to make people realize the value of a toilet which most of us, unfortunately, take for granted,” said Dennis Chua, Domex Brand Manager. The “Fiesta” video contributes to the efforts of Domex’s One Million Clean Toilets Movement. Each unique view translates into a pledge for the advocacy campaign which collects pledges from households to conscientiously maintain their own hygienic […]

Read more »